What is Sustainability? (And Why It Matters When You’re Picking a Gift)

Sustainability is everywhere right now. From what we eat to how we shop, there’s a growing buzz around making more planet-friendly choices. But what does sustainability actually mean, especially when it comes to gifts?

In simple terms, sustainability is all about looking after the planet so future generations still have one to enjoy. It’s about using resources mindfully, creating less waste, and making sure the things we buy and use don’t cause unnecessary harm to people, animals, or the Earth. Sounds good, right?

Now, let’s talk gifts and decor because that’s where Just Luv It comes in. We’re all about making gifting feel good, not just for the person receiving it, but for the planet too.

So, what is a sustainable gift?

A sustainable gift is something that’s been made with the environment in mind. That could mean it’s plastic-free, reusable, upcycled, ethically made, locally sourced or all of the above. No mass production. Just thoughtful little finds that don’t cost the Earth (literally).

At Just Luv It, everything we stock is chosen with love and with a big dose of planet kindness. Whether it’s our handmade, rapeseed wax melts, our recycled metal wire animals, or our upcycled sari fabric journals, we’ve made sure it ticks the eco-friendly box. 

We’re all about being kind to the planet and people. Not only are we big on sustainability, but we also stick to Fair Trade principles (you can read more about those here!). As a proud BAFTS member (British Association of Fair Trade Shops), lots of our goodies are Fair Trade. Oh, and we love supporting UK artists too. It keeps our carbon footprint low and champions local talent. It’s a win-win!

Gifts that feel good (and do good)

We get it, you want your gift to feel special. And you want it to mean something. Choosing a sustainable gift shows you’ve put real thought into it. You’re saying, “I care about you and I care about the planet too.” And honestly? That’s the kind of energy we love. In fact, we plant trees based on how many sales we make. So far, we’ve planted 850 trees, and with your help, we’re aiming to hit 1,000 by the end of summer.

Our collection is full of goodies that are plastic-free, vegan, cruelty-free, and made using natural ingredients. We’ve even thought about the packaging using recyclable, biodegradable, or reused materials wherever we can. Basically, we’ve done the hard work so you can gift guilt-free.

Not just a trend

Here’s the thing, sustainability isn’t just a buzzword we’re jumping on. It’s at the heart of everything we do. We believe that small changes add up, and that choosing better (even with the little things like gifts) can have a big impact.

Whether you’re shopping for a birthday, a thank-you, or just a little pick-me-up, we’ve got eco-friendly options that are just as gorgeous as they are good for the planet.

The bottom line?

Sustainability is about making choices today that won’t mess things up for tomorrow. So when it comes to gifting, why not choose something that just luvs the planet as much as you do? Shop sustainable gifts for him and for her now!